The relationship with Come à la Maison began unexpectedly during a short trip to Luxembourg in 2015. The first encounter with the project—then an inspiring concept store called Robin du Lac—marked the beginning of an unexpected long-term collaboration, developed in close relationship with its founder, Séverin Laface.

From the outset, a natural opportunity emerged to contribute expertise in communication, design, and marketing to a project with strong growth potential. What began as a chance encounter evolved into a long-term partnership, grounded in a shared vision, mutual trust, and deep involvement in the brand’s universe.

Over an eight-year period, this collaboration supported the expansion and consolidation of the group, contributing to the strategic development of the brand and the construction of a coherent and recognized identity. It was a journey experienced from within, defined by commitment, proximity, and a strong sense of ownership, with a continuous focus on adding value and translating vision into meaningful, consistent communication.

As Head of Communication for Come à la Maison, tailored communication strategies were progressively developed over the years to address the brand’s different segments. In its early phase, the brunch concept was the fastest-growing segment and remained a market leader for several years.

This success was driven not only by strong in-store teamwork, but also by a consistent and evolving marketing and communication strategy implemented over time. These combined efforts positioned the brand as a leading reference for brunch in Luxembourg.

Over time, the concept became more widely adopted across the market, leading to a more diversified, segmented, and competitive landscape. Nevertheless, Come à la Maison played a pioneering role in shaping this segment and undeniably made history

Over an eight-year period, numerous events were organized, some developed internally and others in collaboration with external partners.

All of these initiatives were characterized by close relationships—whether with end customers, corporate clients, or collaborators. As Head of Marketing and Communication, a wide range of actions were implemented across multiple channels, including indoor and outdoor activations, online communication, signage, menus, and all essential materials required for the execution of memorable events.