A Pop-up concept designed to build excitement ahead of the launch of the new food hall Taste at GridX.

More that just a big table where curated selection of dishes are ir served, changing with the theme of each session

The Studio Taste was designed as an experimental space to introduce the TASTE brand to the community. It functioned as a pop-up activation corner, aimed at engaging visitors and building the future TASTE community database through a series of actions carried out over the six previous months of the TASTE Food Hall.

All actions were strategically designed to expand the community by engaging guests and collecting valuable data, enabling them to become active members of the TASTE Community.

Each interaction served not only to enhance the guest experience but also to strengthen long-term relationships and grow a qualified community base.