MarCom
a strategic field that combines creativity and analysis to meet consumer needs while achieving business objectives.
Through integrated communication campaigns, it explores new opportunities and elevates brands to a higher level.
By blending innovation with rigor, marketing aims to connect companies with their target audience, creating value and strengthening their market positioning.
Curated Works
Taste
Food Hall
At the beginning of 2025, the marketing and communications strategy for the new food hall Taste was developed ahead of its opening at GRIX in Luxembourg.
Over the six months preceding the launch, cross-media planning and brand development were structured through extensive strategic planning and coordination.
During this period, in close collaboration with Concept & Partners and the Giorgetti family (Marc and Felix), the strategy was implemented through a series of targeted actions and meetings, with the objective of positioning Taste as a strong, relevant, and community-driven brand.
Come à la Maison
Food Court
Over an eight-year period, I was responsible for the full scope of design, marketing, and communications for Come à la Maison, working closely alongside the founder, Séverin Laface, from the project’s early beginnings.
From its initial concept, the brand evolved into a multi-faceted group with several outlets across the country, spanning food & beverage venues, the event scene, and e-commerce activities. Throughout this growth, I remained deeply involved across the entire Come à la Maison ecosystem, contributing to the development of its identity, visibility, and coherence as the brand expanded.
This long-term commitment was driven by a strong belief in the project and its vision, and by the opportunity to help shape a brand universe that grew organically into a recognized and established presence.
Studio Taste
Pop Up Store
As part of Taste’s marketing and communications strategy, and more specifically within the cross-media plan, a pop-up store was established in the heart of Luxembourg City (Limpertsberg), with the objective of introducing the Taste brand to the local community.
Studio Taste was conceived as a satellite project, designed as a brand extension and activation platform. This small pop-up space served to expand the community, build a qualified database, and operate as an experimental lab for food tastings and lifestyle-driven events.
other references
Integrated Campaigns
Integrated MarCom campaigns built around coordinated strategies that ensure coherence across channels and platforms. The work highlights a holistic approach to brand communication, supporting audience engagement and long-term brand positioning.
Partnerships Win-Win
Strategic partnerships developed within integrated marketing ecosystems, built on mutual value creation and shared objectives. These collaborations leverage complementary strengths to enhance brand visibility, performance, and long-term growth.
Activation Actions
initiatives designed to create direct engagement through live experiences and events. These actions connect brands with audiences in meaningful contexts, reinforcing messaging through interaction, presence, and experiential impact.
MarCom Plans
Structured marketing communication plans developed to align strategy, messaging, channels, and timing. These plans provide a coherent framework for integrated campaigns, ensuring consistency, efficiency, and measurable outcomes.
Guerrilla Marketing
Unconventional marketing actions designed to generate high visibility and impact through creativity, surprise, and contextual relevance. Guerrilla marketing initiatives leverage non-traditional formats to capture attention and amplify brand presence.
Social Media Contests & Engagement
Social media contests developed to stimulate organic engagement, community interaction, and brand visibility. These initiatives leverage participation-driven mechanics to strengthen audience connection and encourage authentic reach across social platforms.
Sales Activation
Sales-oriented communication initiatives designed to support product visibility and drive purchase decisions through in-store promotions and retail activation strategies.